Brands can no longer get by with just written content and images. Brands all over the world are realizing the value of video marketing and investing in its creation and distribution.
Video marketing is when you are using videos for promoting and telling people about your product or service. Videos are a better way to give out tutorials, testimonials, and open up new opportunities to closely interact with the audience through live streams.
Video marketing is not easy, but when done well, there’s no better way to convert viewers into customers. It also can be a powerful way for a brand to spread its message to a large audience in an easily accessible format. It is compatible with both B2C and B2B content strategies.
“In the last few years, video gained massive popularity as a content marketing format with over 50% of consumers online wanting to see videos from brands as compared to any other content format.”
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Meaning that if your brand is not using videos to market its products and services, it is not going to match up to the competition. But why does video tend to perform better than images? Let us share with you why videos are better!
1. Videos get more engagement
Video content typically performs best with most algorithms, based on the fact it captures a viewer’s attention for a longer time.
Just so you know that people consume and process content faster on a mobile device than on a desktop, including videos. Users watch more than 100 million hours of Facebook and Instagram videos each day.
Our brain prefers video because it is programmed to remember visual information better than text.
For promoting services or products online, video marketing is the most effective type of content. Video is the ideal combination for increasing conversions because it is both versatile and profitable. If you are not yet using video content to promote your business, you are missing out on one of the most effective ways to engage your audience.
Showcasing your brand’s faces through video content can humanize your business and help create a deeper, more emotional connection between you and your community.
Not just that, video content usually sticks around for longer. This is due to the fact that video content typically generates more interactions and shares, which means it stays in the ecosystem for a longer period of time.
2. Videos convey a clearer message
Video marketing can convey more information that your audience can easily understand. They strike a deep connection and give strong emotional responses that make people want to share, comment and like.
Studies say that video content has helped increase user understanding of a product or service.
“Customers will only buy your product when they understand what it does and how it will help them. It is unsurprising that video content is such a good tool for this as the visual element helps businesses clearly explain how things work.”
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3. Videos grab people’s attention
When it comes to digital ads, getting people to look at them is half the battle. Think about what draws your attention when you’re browsing a website. Is it a boring, generic text ad or a captivating video? Because your eyes are drawn to movement and the movement produced by videos naturally draws people’s attention.
Video ads also attract more than a standard static ad. A static banner ad is over 27 times more likely to be clicked on than an online video ad
4. Videos drive more traffic to your website
Aside from increasing the time readers and viewers spend on your website, videos also help to increase traffic. In other words, your videos can both retain and attract new customers.
Except for improving the customer retention rate, videos improve your SEO. When readers spend more time on your site, Google recognises that you have valuable content.
It increases your search engine ranking and drives more organic and direct traffic to your website.
Studies say that 80% of the internet traffic will be linked to video marketing in the near future.
5. Videos gain customer trust
People are most likely to purchase things from businesses they like & trust. If you want to show the world what your brand is all about, video is a better tool to use. It makes room for you to make more genuine connections with your audience. And when your target audience believes they know your brand, they are more likely to buy from or work with you. And, because videos outperform images, it is safe to assume they will get to know you better through this medium.
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In conclusion, videos are better and more effective for marketing than photos. However, that doesn’t mean you should put all of your eggs in one basket. Realistically, having a blend of video and photo posts is an effective way to reach your audience and improve engagement over time.
It’s also important to ensure that your content is intentional and relevant. Don’t make videos just for the sake of content & marketing; make videos to connect with your audience and develop brand loyalty.
While video content is undeniably valuable for engaging your audience and growing your business, don’t overlook the basic concepts of content marketing in general.
For any questions or opinions, please share with us in the comments section below.
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